The Cooler Keg Expands Down Under: U.S. Brand Celebrates Official Launch in Australia

November 22, 2025 - Cooler Keg, the portable draft system reinventing how people serve beverages anywhere, is officially launching in Australia. This marks a major milestone for the Kentucky-based brand as it kicks off a global expansion. 

 

The Cooler Keg delivers a true draft-on-the-go solution: dual taps for pouring two different drinks at once, refillable stainless steel mini-kegs, custom ice packs with no electricity required, and a CO2 system powering still or carbonated pours. Designed for everything from backyard gatherings to lake life, camping adventures, tailgates, weddings, and more, the Cooler Keg redefined how people enjoy beverages together.

 

The expansion came to life through an unexpected connection. Australian entrepreneurs Carly and Brendan discovered the Cooler Keg on Instagram, instantly recognizing its potential for Australia's culture and outdoor lifestyle. After reaching out to U.S. founders Racine and Anthony, the teams quickly realized the shared passion around innovation, design, and bringing people together.

 

"What started as a DM turned into a partnership that felt meant to be," said Anthony and Racine, co-founders of the Cooler Keg. "We knew we wanted to bring Cooler Keg to Australia, and Carly and Brendan were the perfect partners to make it happen."

 

With tariffs impacting U.S. prices, expanding to Australia wasn't just strategic. - it created a compelling opportunity to bring Cooler Keg to a market where portable, high-quality draft beverages are a natural fit.

 

From summer barbecues and milestone birthdays to weddings and holiday gatherings, Cooler Keg is primed to become a staple at events across Australia.

 

The brand has officially launched thecoolerkeg.com.au, where Australian customers can now purchase the Cooler Keg with inventory available, alongside the debut of its Australian social media presence on Instagram (@thecoolerkeg.au). 

 

"This is a huge moment for our team and our community," said Anthony. "We built Cooler Keg to make every gathering more memorable. Seeing it reach new parts of the world - and being welcomed with such excitement - means everything to us."

 

As Cooler Keg grows globally, the mission remains the same: inspire epic gatherings by creating products that bring people together to create unforgettable memories.

 

For more information, visit thecoolerkeg.com or thecoolerkeg.com.au.